Strategy & Coaching
At Second Life Careers & Solutions, we take a holistic approach to building your online presence by looking at all the pieces simultaneously, including the vision of the future you have for your business and beyond. This is something that is included in every project as added value to our Clients. Our goals are develop both a business and marketing strategy for the website, including tactics such as search engine optimization, social media marketing, and email marketing. This can help ensure that the website is effective at driving traffic and conversions. See a few ways that business coaching and strategy can be integrated into the website design process below.
Before beginning the website design process, a business coach can work with the client to clarify their goals for the website, such as generating leads, increasing sales, or improving brand awareness. These goals can then be incorporated into the website design and content strategy.
A business coach can help the client develop a strong brand identity, which can then be reflected in the website design. This can include elements such as color scheme, typography, imagery, tone of voice, message and values.
Our goal is to help our clients identify their target audience and develop a content strategy that speaks directly to that audience. In understanding the specific group of people that a business wants to reach with their website or marketing efforts, we can create a website that speaks directly to their needs, interests, and pain points.
This is one of the most important parts of the design process. When people visit your site, you want to make the exploration, navigation and purchase process as seamless (and potentially) fun) as possible. Design with your audience in mind, including language, images, videos and more that they will find useful and appealing.